REAL WORK, REAL OUTCOMES

These aren’t vanity projects. “These aren’t projects. They’re battle summaries.” Each campaign moved metrics, reshaped narratives, or scaled systems.

ARFC Integrated Communications Plan & Brand System

Brand Narrator Communications Architect Lead Strategist

Overview The Al Rashid Foundation of Canada (ARFC) is the umbrella organization for one of the most influential Muslim community ecosystems in the country , overseeing the Mosque, the Edmonton…

ARFC Integrated Communications Plan & Brand System

Edmonton Islamic Academy Elementary School Project

Campaign Story Designer Community Narrator Lead Strategist

Overview The Edmonton Islamic Academy (EIA) is Western Canada’s largest Islamic school and a cornerstone of educational excellence for thousands of families. As the school prepared to embark on a…

Edmonton Islamic Academy Elementary School Project

Legends Legacy Run

Campaign Strategist Co-Chair of Planning Committee Community Storyteller Creative Director

Overview The Legends Legacy Run is a women-led, community-wide fundraising event that unites families, youth, and volunteers in a celebration of health, heritage, and generosity. Now in its second year,…

Legends Legacy Run

Comedy Night – Community Fundraiser

Creative Lead Event Strategist Program Storyteller

Overview Comedy Night is a community-driven fundraising event designed to bring people together through humour, connection, and collective generosity. In a time when communities often gather around challenges, this event…

Comedy Night – Community Fundraiser

Shamaa Centre Interfaith Dialogue Series

Cultural Bridge-Builder Dialogue Facilitator Program Storyteller

Overview The Shamaa Centre Interfaith Dialogue Series is a collaborative initiative bringing together Muslim and Christian leaders, community members, and faith practitioners for meaningful conversations on identity, values, and shared…

Shamaa Centre Interfaith Dialogue Series

Advocacy Day – National Policy Engagement

Community Leader National Delegate Policy Communicator

Overview Advocacy Day is an annual national gathering that brings together Muslim leaders, advocates, and community representatives from across Canada to engage federal decision makers on key issues impacting Muslim…

Advocacy Day – National Policy Engagement

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