Truth, told beautifully.

Conversations worth having.

From the stage to the boardroom, we bring people, perspectives and ideas together through compelling speaking, thoughtful facilitation, strategic communications and practical learning experiences.

What We Do

We bring together strategic thinking, lived experience and cultural understanding to help organizations communicate effectively, engage their communities and create meaningful experiences. From the stage to the boardroom, our work is grounded in understanding people, navigating complexity and turning ideas into action.

The Conversation You Bring. The Conversation You Lead.

From keynote presentations and panel moderation to fireside conversations and community dialogue, we create engaging experiences that bring ideas to life, challenge assumptions and connect people across different perspectives.

The Thinking Behind the Message

We work with organizations to develop communications strategies, navigate complex issues and engage their audiences with clarity and purpose. Our approach combines strategic thinking, cultural understanding and practical experience to help organizations communicate effectively and build trust.

Knowledge That Makes a Difference

We design and deliver interactive learning experiences that strengthen communication, encourage critical thinking and equip individuals and teams to engage confidently across different environments and perspectives.

How We Work

Every project begins with understanding the people, the context and the challenge at hand. We listen, ask thoughtful questions and develop practical approaches, culturally informed and tailored to the needs of each client. Whether we’re shaping a strategy, facilitating a conversation or delivering a learning experience, we work collaboratively to turn ideas into meaningful outcomes.

Founder / About ELMA

Rooted in heritage, shaped by humanity.

Noor Al-Henedy is a Palestinian Canadian speaker, communications strategist and community leader whose work spans government, nonprofit organizations, education and advocacy.

As the first woman to serve as Chair of the Board of Al Rashid Mosque, Canada’s first mosque, Noor brings nearly two decades of experience navigating institutions, building relationships and leading initiatives across diverse communities. Her work is shaped by a deep understanding of leadership, identity, belonging and the role communication plays in bringing people together.

Whether delivering a keynote, moderating a panel or advising an organization, Noor is known for her candid approach, humour and ability to connect lived experience with broader ideas. She brings history, thoughtful questions and unexpected perspectives into conversations that inform, challenge and engage.

Notes from Noor

Where I Think Out Loud.
Sometimes about AI.
Sometimes about Philosophy.
Always about Clarity.

No One Left Behind

When a crisis affects a community, whether through extreme weather, wildfire, flooding, or economic hardship, the public expects institutions to...

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The Art of Public Speaking: Leading From the Mic

Public speaking is one of the most powerful tools of leadership. It’s where preparation meets presence, where a message becomes...

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Why Strategy Fails, And How to Make It Live

Strategy is one of the most overused words in our professional vocabulary. Every organization has one, every team wants one,...

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Our Professional Network

A selection of organizations we’ve collaborated with across communications, strategy, advocacy, and community-building work.