Overview

Comedy Night is a community-driven fundraising event designed to bring people together through humour, connection, and collective generosity. In a time when communities often gather around challenges, this event offered something different, a joyful space where laughter became a form of healing, unity, and support.

ELMA supported the design and execution of the event’s communications, branding, and storytelling elements, ensuring the experience felt polished, welcoming, and purpose-driven.

Summary

The project included the creation of campaign graphics, event branding, promotional materials, and narrative framing for the program. ELMA developed the storyline of the evening, shaped the flow of the event program, and crafted messaging that balanced entertainment with impact. Through clear visuals, engaging content, and seamless event communications, the Comedy Night fundraiser became a memorable gathering that brought the community together around joy and contribution.

Strategy Snapshot

This project required blending entertainment with purpose while maintaining clarity around fundraising goals. The strategy focused on:

• Designing a visual identity that felt bold, vibrant, and aligned with the energy of comedy.
• Creating promotional materials that built excitement and engagement leading up to the event.
• Crafting a narrative arc for the evening that connected humor with the underlying cause.
• Coordinating messaging across social media, print, and on-site materials for consistency.
• Ensuring participants felt both entertained and informed about the purpose of the fundraiser.
• Elevating the user experience through clear program flow, thoughtful storytelling, and cohesive visuals.

At the heart of the strategy:

Joy builds connection, and connected communities give generously.