Overview

The Legends Legacy Run is a women-led, community-wide fundraising event that unites families, youth, and volunteers in a celebration of health, heritage, and generosity. Now in its second year, the Run has become a signature initiative supporting community priorities, driven by a committee of dedicated women leaders committed to mobilizing, engaging, and inspiring the broader community.

ELMA’s strategic leadership shaped the event’s narrative, branding, communication flow, and participant engagement, helping the Run evolve into a joyful and purposeful movement grounded in legacy and collective giving.

Summary

The project included developing fundraising messaging, campaign graphics, event-day visuals, participant communications, and narrative framing that connected the physical run to the broader purpose behind it. Working as Co-Chair, Noor supported the coordination and oversight of the women’s committee, aligning vision, strategy, and execution. The Legends Legacy Run grew into a vibrant fundraising experience centered around belonging, empowerment, and communal impact.

Strategy Snapshot

This project required weaving philanthropy, identity, and community wellness into one coherent story. The strategy focused on:

• Designing a visual identity that felt energetic, family-centered, and rooted in community pride.
• Developing messaging that connected the Run to its fundraising goals in a clear, motivating way.
• Supporting the women-led committee with strategic alignment across planning, logistics, and communications.
• Creating graphics and materials for promotion, sponsorship visibility, and on-site branding.
• Enhancing participant experience through consistent messaging and a strong sense of purpose.
• Strengthening momentum year over year by positioning the Run as a recurring community tradition.

At the heart of the strategy:

Women lead movements, and movements build legacy.