Speaking & Facilitation

Some conversations need a fresh perspective. Others need someone who knows how to bring different voices into the room and keep the discussion moving.

Noor Al-Henedy brings nearly two decades of experience in communications, leadership and public engagement to the stage. With a combination of humour, historical context and candid insight, she challenges assumptions, engages audiences and creates opportunities for meaningful discussion.

Available for:

• Keynotes & Speaking Engagements – Thought-provoking talks on leadership, identity, representation, community engagement and the issues shaping our societies.
• Panel Moderation & Fireside Conversations – Engaging discussions that go beyond prepared questions to explore different perspectives and ideas.
• Facilitation & Dialogue – Structured conversations for organizations, boards and communities navigating complex topics or seeking greater understanding.
• Event Hosting & Master of Ceremonies – Professional, personable hosting for conferences, fundraisers, community events and special occasions.

Strategic Communications & Advisory

Good communication starts long before anything is written, designed or published. It requires understanding the issue, the people involved and what you’re trying to achieve.

ELMA works with organizations and leaders to develop communications strategies, navigate sensitive issues and make informed decisions. We bring experience across government, nonprofit organizations and community leadership, with particular expertise in cross-cultural communication and public engagement.

What we offer:

• Communications Strategy & Planning – Developing practical strategies, messaging frameworks and campaigns aligned with organizational goals.
• Strategic Advisory & Issues Management – Helping leaders navigate complex situations, sensitive issues, stakeholder expectations and reputational challenges.
• Brand Identity & Storytelling – Building clear, consistent identities through messaging, creative direction, visual design and compelling narratives.
• Public Engagement & Stakeholder Relations – Designing engagement approaches, strengthening partnerships and supporting communication between institutions and the communities they serve.
• Campaign Development & Creative Services – Bringing strategies to life through content development, digital communications, promotional materials and multimedia storytelling.

Training & Capacity Building

The most effective training goes beyond presenting information. It gives people the confidence, understanding and practical tools to approach their work differently.

ELMA develops interactive workshops and learning experiences tailored to the needs of organizations, teams and communities. Drawing on experience in communications, leadership and advocacy, our sessions combine real-world examples, thoughtful discussion and practical application.

Training areas include but are not limited to:

• Media & Spokesperson Training – Preparing leaders and representatives to communicate clearly, confidently and effectively in interviews and public-facing situations.
• Strategic Communication & Storytelling – Strengthening messaging, presentation skills and the ability to communicate complex ideas to different audiences.
• Cross-Cultural & Inclusive Communication – Building understanding, addressing assumptions and improving communication across diverse teams and communities.
• Advocacy & Anti-Islamophobia Education – Exploring representation, misinformation, discrimination and approaches to informed, effective advocacy.
• Leadership & Community Engagement – Developing skills in stakeholder engagement, relationship-building and navigating challenging conversations.

Workshops can be adapted for different audiences, organizational priorities and levels of experience.